Our target audience for our film opening is young adults, preferably aged between 15-21 male and female. Our film is intended at young adults so we thought this would be a suitable age range. We haven't included any swearing or sexual references in our film as it isn't suitable for our opening section, however the rest of the film could include some.
We reached our target audience by relating it to everyday situations, the male takes his girlfriend for dinner on their anniversary to McDonalds and he breaks up with his other girlfriend by text. Most of the audience may be able to relate to this from past relationships.
Also our male protagonist is a stereotypically good looking male which draws the female population in, making them want to watch it. And our female protagonist is a stereotypically pretty female which therefore will draw the male population in also. Our opening is also a rom/com and the montages and voice over are meant to be quite funny, hopefully they'll draw the audience in making them interested in the opening.
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